At Alliance Seed, we’re proud to announce an exciting new chapter in our growth—our entry into the lentil market. Building on our strong foundation in cereal crops and our existing success with peas, we’re expanding our pulse portfolio with two new lentil varieties:  Rougeaux CL – a small red lentil and CDC 7358 CL a small green lentil.

This expansion is a natural evolution of our commitment to supporting western Canadian farmers and meeting the increasing demand for high-quality pulses. By adding lentils to our lineup, we’re continuing to offer innovative, high-performing varieties that help growers diversify their operations and enhance profitability.

Why Lentils? Why Now?

At Alliance Seed, we are constantly seeking new opportunities to expand and enhance our crop offerings. With our already strong portfolio of peas and durum wheat, introducing lentils is a natural next step. This addition complements our existing lineup, allowing us to provide a more comprehensive pulse offering that supports crop diversification and meets the evolving needs of our growers and retail partners.

A New Chapter in Our Pulse Journey

At Alliance Seed, we believe every seed marks the beginning of the next chapter in your operation—and expanding into lentils is an exciting new step in our journey. This addition reflects our commitment to growth, innovation, and supporting our growers at every stage. We’re eager to work with our retail partners and growers to ensure the successful launch of these new varieties. Stay tuned for updates on availability, agronomic insights, and field trial results as we continue this exciting journey together!